SEO Checklist — Free Tool

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Technical

Serves over HTTPSEvery page loads on a valid SSL certificate so browsers and Google treat the site as secure.Mobile-friendly & responsiveLayout adapts to small screens with readable text and tap targets — Google indexes the mobile version first.XML sitemap submittedA current sitemap.xml is submitted in Search Console so crawlers find every important URL.robots.txt is correctYour robots.txt allows important pages and only blocks what should stay private — no accidental site-wide disallow.No broken linksInternal and outbound links resolve without 404s, which preserves crawl budget and user trust.Fast Core Web VitalsLCP, CLS and INP pass in the green so the page feels fast and ranks better on real-world performance.

On-Page

Unique title, 50–60 charactersEach page has one descriptive, keyword-led <title> that fits in search results without truncation.Meta description, 140–160 charsA compelling summary that earns the click — written per page, not duplicated across the site.Exactly one H1A single H1 states the page topic clearly so search engines understand its primary subject.Logical heading orderHeadings nest in order (H1 → H2 → H3) to give the content a clean, scannable structure.Descriptive image alt textEvery meaningful image has concise alt text describing it for screen readers and image search.Clean, descriptive URLsShort, lowercase, hyphenated slugs that read like the page topic rather than IDs or parameters.

Content

Target keyword researchedA primary keyword is chosen with real search volume and realistic competition before writing.Search intent matchedThe page format and angle match what searchers actually want — informational, commercial or transactional.Depth & originalityContent covers the topic thoroughly with original insight, not thin or duplicated boilerplate.Relevant internal linksLinks point to related pages with descriptive anchor text to spread authority and aid navigation.Updated & freshFacts, dates and examples are current so the page stays accurate and worth re-crawling.

Structured Data & Social

JSON-LD schema markupStructured data (Organization, Article, Product, etc.) helps Google build rich results.Open Graph & Twitter cardsOG and Twitter tags control the title, description and image shown when the page is shared.Canonical tags setA canonical URL on each page tells search engines which version to index and avoids duplicate-content dilution.Favicon presentA crisp favicon appears in tabs, bookmarks and some search results, reinforcing your brand.

Authority & Tracking

Search Console verifiedGoogle Search Console is set up so you can monitor indexing, queries and any crawl issues.Analytics installedGA4 or a privacy-friendly equivalent tracks traffic so you can measure what SEO actually drives.Quality backlinksEarned links from relevant, reputable sites build the authority that lifts rankings over time.Google Business Profile (if local)For local businesses, a complete, verified profile powers map results and local pack visibility.

The Practical SEO Checklist

Technical

On-Page

Content

Structured Data & Social

Authority & Tracking